Drive Demand.

Generate Revenue.

DEMAND GENERATION

Our demand gen services focus on generating more revenue for our clients by focusing our investment and optimizations in the areas that will have the greatest impact on business results.

Sophisticated Demand Generation

Our approach to demand generation has been developed specifically to increase return on marketing investment for our clients by optimizing each stage of the buyer’s journey.

Audience Definition

Defining your audience correctly is critical for investing your marketing dollars effectively. A part of this process is knowing which stage in the buyer’s journey an audience is in, so you can promote the most relevant messaging based on their current needs.

Communication Flow

By correctly defining your target audience, we align the entire communication flow so the media tactic, creative messaging, landing page and subsequent nurture activities are all synced to deliver the most relevant experience for that audience.

Optimal Placement

We have extensive experience using a myriad of digital media tactics to effectively reach your audience at the right time in the buyer’s journey with minimal waste. Our unique approach for each tactic ensures the greatest opportunity for return on this investment.

Revenue-Based Optimization

The key to consistent and efficient revenue growth is the commitment to improving every day. Our proprietary measurement system allows us to quickly identify opportunities for improvement within our demand generation efforts and your sales funnel.

We build sophisticated demand gen programs that are continually optimized to generate the right types of leads for your sales team — so you can drive the most revenue for your business.

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More Than Just Leads

Demand generation not only gives you the power to plan, execute and optimize all elements of your inbound marketing activities, it can improve other major marketing challenges as well, including:

Budget Maximization

With our demand gen system in place, you can identify where your highest quality leads are coming from and invest more in that activity.

Predictive Modeling & Accurate Goal Setting

Having reliable forecasts that you can trust is crucial in building accurate models and setting goals that are realistic.

Sales Alignment

Give your sales team confidence in marketing-generated leads, allowing them to focus on the most qualified leads to drive better results.

Demand Gen Capabilities

The Right Tools for Every Stage

We have a senior team of marketing and tech specialists with expertise in each stage of the demand generation funnel.

Digital Media

Generate qualified leads through targeted digital tactics including AdWords, LinkedIn, Facebook, Content Syndication, Webinars and more.

Email

Keep your leads engaged and ready to talk to sales by building strategic email programs for each of your specific audiences.

Marketing Analytics

Leverage detailed reporting to understand how pipeline is generated and where optimizations can be made.

What They’re Saying

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“I have worked with Integrous for more than five years and they are incredible. They are expert
advisors on helping us plan and execute digital lead generation programs that significantlycontribute to the attainment of revenue objectives.”
Steve KahanCMO, Thycotic

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“Integrous Marketing is a trusted resource that we rely on to help us drive growth in our business. They have world-class expertise in demand generation, media planning and advanced marketing and sales analytics. Their business intelligence and data visualization capabilities are unparalleled.”
Michael CallahanCMO, Firemon

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“Integrous has become a trusted partner that I rely on to help my team execute sophisticated marketing. I highly recommend them for anyone needing a complete demand gen partner who can help them grow their business.”
Randy BrascheVP, Zignal Labs